Global Information Inc. would like to present a new market research report, "Digital TV North America Forecasts" by Digital TV Research.
Despite all of the talk about cord-cutting, a new report from Digital TV Research states that the number of pay TV subscribers in North America will continue to increase - albeit at a slow rate. However, the Digital TV North America report states that pay TV penetration will remain flat.
Simon Murray, report author, said: "Most of the pay TV subscriber losses over the last few years have been analog cable subs. Nearly 20 million analog cable subscribers were shed between 2008 and 2012. Most of the remaining analog cable subscribers are either reluctant to pay more for digital packages or they are just not that interested in TV. These subscribers will only make the decision to convert to digital when there are no other options."
Pay TV penetration has reached saturation point in Canada and the US, so pay TV operators will continue to fight between themselves for new subscribers.
Despite flat pay TV penetration, the number of pay TV subscribers will climb by 7.5 million between 2012 and 2018 to 119.5 million. Subscriber numbers will increase by 1.5 million in 2013 alone.
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