Global Information Inc. would like to present a new market research report, "Green Mobile" by Juniper Research.
Juniper Research forecasts that green handset shipments will reach 392 million by 2017 more than ten times the number the company expects to be shipped in 2012: 31 million. Of these green handsets, defined by Juniper as those containing 50% or more recyclable materials and free of certain hazardous chemicals, over half will be green smartphones in five years time.
The Green Handset & Tablet report predicts that handset vendors will increasingly follow the Samsung Replenish approach, currently available through US carrier Sprint, which offers an eco-friendly Android smartphone, made with 82% recyclable materials. As the smartphone market continues to mature, environmental credentials will become even more important, and represent an opportunity for vendors to differentiate their products in a crowded marketplace.
"Most companies have environmental strategies, but the devil is in the detail and this where we are seeing differentiation. Our research tells us: if you cant measure it; you cant improve it, and understanding which of the many processes have the highest environmental impact is crucial," says Daniel Ashdown, author of the report.
Strong environmental credentials go far beyond eco designs though, and Junipers report gets to grips with the environmental impact of handsets and tablets throughout the life cycle of these products. Different stages within the life cycle have relatively more/less environmental impact, and the report highlights where vendor strategies should focus.
Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.