Established in 1995 with seasoned executives from IBM and AT&T, their research and advisory firm has managed to build up a solid network and a reputation for great local insights. APRG began this endeavor to fill a gap seen in the market - comprehensive in situ market research in the emerging markets of Asia. At the time they knew the region was on the cusp of a significant technological shift - but trusted metrics and insights into local markets was impossible to find. So APRG began to establish a cadre of field research staff one country at a time. They were the first to cover the insane growth of Indonesia's mobile data revolution, the first to cover the coming wearable computing market in 2000, and the shift to SaaS for the CRM and Contact Center Market.