Market Research Report
In-Stream Video Advertising Benchmarks by Device: Audiences Rate the Best to the Worst Publishers Delivering Cross-Channel, Ad-Supported Programming 2015-2016
|Published by||Accustream Research||Product code||353355|
Delivery time: 1-2 business days
|In-Stream Video Advertising Benchmarks by Device: Audiences Rate the Best to the Worst Publishers Delivering Cross-Channel, Ad-Supported Programming 2015-2016|
|Published: March 8, 2016||Content info:||
The diary-driven research entitled ‘In-Stream Video Advertising Benchmarks by Device: Audiences Rate the Best to the Worst Publishers Delivering Cross-Channel, Ad-Supported Programming 2015 - 2016’ assembled a panel of viewers to watch and rate their experiences when interacting with digital video programming online.
Regardless of linear broadcasting pedigree, legacy businesses or upstart internet only publisher counterparts spooling out digital video programming, there are many surprises and thought provoking insights contained in the panel's evaluations of non-linear viewing across all device platforms (desktop, mobile/tablet, VOD/set top box).
The panel's comprehensive research diaries have been compiled into actionable databases designed to yield a highly customized wealth of in-stream video advertising performance information, powered by first person, audience-driven data sets that include:
This panel research adds adtech execution clarity to the current state of in-stream video advertising performance: Where the industry is getting it right and where efforts fall short.
The data indicates a host of opportunities to improve the overall experience through more sophisticated technology deployment/upgrades, plus a greater understanding of what audiences are actually experiencing when choosing non-linear viewing channels.
This audience panel research offers insights to brand advertisers looking for the best vehicles to present their message, to adtech vendors with evolved technologies looking for sell-in opportunities, to publishers pitching their brand partners and can provide first-hand audience feedback on the advertising experience associated with their non-linear viewing channels, and investors of all stripes eager to participate in this dynamic marketplace.
The complete database is offered for a single licensing fee, with additional requests for specific sorts and data analysis plus phone-based consulting time included.