Digital Out-Of-Home Market - Growth, Future Prospects and Competitive Analysis, 2022

List of Tables

Growing Digitization and Changing Dynamics of the Advertising Industry Is Driving the Digital Out-Of-Home Market

Globally, the digital out-of-home market is expected to grow with a CAGR of 10.0% during the forecast period from 2022 to 2030, starting from US$ 5.39 Bn in 2021. Changing dynamics of the advertising industry, and increasing digitization are the key factors attributed to the growth in digital out-of-home market. Globally, the ways of marketing and advertisement are changing based on recent technologies. Increasing need for real time tracking and being in touch with the advanced technologies is enabling the key players to be digitally sane and find ways that can help them reach a major chunk of the customer. This drives the adoption of digital out-of-home medium, worldwide.

Since past few years, the sales of advanced engagement devices and various other appliances has skyrocketed which has opened new avenues of the marketing and advertising industry. Digital out-of-home enables to cater the consumer needs and interests by using live data feeds. In addition, digital out-of-home market is positively affected by its cost-effectiveness and scope for continuous innovation. However, stringent regulations, and volatility of advertising budget, and lack of actual and thorough consumption data are some factors restraining the market growth during the forecast period.

Outdoor Application Segment Dominated the Global Market

In 2020, the digital out-of-home market was led by outdoor applications that held a market share of more than 70% of the total revenue generated. The adoption of outdoor displays is high across the globe as it is easy to display large advertisements in busy areas to attract attention of the people. Mainly in transportation sector, outdoor digital displays have a prominent role to play. Furthermore, outdoor displays or billboards can help reach a large customer base, which as a result can enhance the existing market size of the digital out-of-home market.

North America to Dominate the Market by Region

In the global digital out-of-home market, North America held a largest market share of more than 35% in 2020. Countries such as US and Canada are technologically sound, large number of companies are opting advanced marketing techniques that will enable them enhance their customer base and ultimately increase the sales revenue. However, increasing penetration of digitization, and growing awareness of advanced advertising techniques in Asia-Pacific and Middle East and Africa are driving the growth of digital out-of-home market in these regions.

Some of the prominent players operating in the digital out-of-home market include JCDecaux, Lama Advertising Company, Daktronics, OUTFRONT Media, Prismview LLC NEC Display Solutions Ltd., Broadsign International LLC, Oohmedia! Ltd., Ayuda Media System, Mvix, Inc., and Deepsky Corporation Ltd.

Historical & Forecast Period

This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Digital Out-Of-Home market are as follows:

Research and development budgets of manufacturers and government spending

Revenues of key companies in the market segment

Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report

Micro and macro environment factors that are currently influencing the Digital Out-Of-Home market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

ATTRIBUTE DETAILS

Research Period 2020-2030

Base Year 2021

Forecast Period 2022-2030

Historical Year 2020

Unit USD Million

Segmentation

Type

Billboard

Transit

Street Furniture

Others

Application

Indoor

Outdoor

Industry Vertical

BFSI

Telecom

Automotive

Personal Care & Household

Food & Beverages

Retail

Media & Entertainment

Others

Region Segment (2020-2030; US$ Million)

North America

U.S.

Canada

Rest of North America

UK and European Union

Germany

Spain

Italy

France

Rest of Europe

Asia Pacific

China

Japan

India

Australia

South Korea

Rest of Asia Pacific

Latin America

Brazil

Mexico

Rest of Latin America

Middle East and Africa

GCC

Africa

Rest of Middle East and Africa

Global Impact of COVID-19 Segment (2020-2021; US$ Million )

Pre COVID-19 situation

Post COVID-19 situation

Key questions answered in this report:

What are the key micro and macro environmental factors that are impacting the growth of Digital Out-Of-Home market?

What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?

Estimated forecast and market projections up to 2030.

Which segment accounts for the fastest CAGR during the forecast period?

Which market segment holds a larger market share and why?

Are low and middle-income economies investing in the Digital Out-Of-Home market?

Which is the largest regional market for Digital Out-Of-Home market?

What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?

Which are the key trends driving Digital Out-Of-Home market growth?

Who are the key competitors and what are their key strategies to enhance their market presence in the Digital Out-Of-Home market worldwide?

Product Code: 139001-08-22

1. Preface

1.1. Report Description
- 1.1.1. Purpose of the Report
- 1.1.2. Target Audience
- 1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
- 1.3.1. Phase I - Secondary Research
- 1.3.2. Phase II - Primary Research
- 1.3.3. Phase III - Expert Panel Review
- 1.3.4. Assumptions
- 1.3.5. Approach Adopted

2. Executive Summary

2.1. Market Snapshot: Global Digital Out-Of-Home Market
2.2. Global Digital Out-Of-Home Market, By Type, 2021 (US$ Million)
2.3. Global Digital Out-Of-Home Market, By Application, 2021 (US$ Million)
2.4. Global Digital Out-Of-Home Market, By Industry Vertical, 2021 (US$ Million)
2.5. Global Digital Out-Of-Home Market, By Geography, 2021 (US$ Million)
2.6. Impact of Covid 19
2.7. Attractive Investment Proposition by Geography, 2021
2.8. Competitive Analysis
- 2.8.1. Market Positioning of Key Digital Out-Of-Home Market Vendors
- 2.8.2. Strategies Adopted by Digital Out-Of-Home Market Vendors
- 2.8.3. Key Industry Strategies

3. Digital Out-Of-Home Market: Business Outlook & Market Dynamics

3.1. Introduction
3.2. Global Digital Out-Of-Home Market Value, 2020 - 2030, (US$ Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers
- 3.3.2. Market Restraints
- 3.3.3. Key Challenges
- 3.3.4. Key Opportunities
3.4. Impact Analysis of Drivers and Restraints
3.5. See-Saw Analysis
3.6. Porter's Five Force Model
- 3.6.1. Supplier Power
- 3.6.2. Buyer Power
- 3.6.3. Threat Of Substitutes
- 3.6.4. Threat Of New Entrants
- 3.6.5. Competitive Rivalry
3.7. PESTEL Analysis
- 3.7.1. Political Landscape
- 3.7.2. Economic Landscape
- 3.7.3. Technology Landscape
- 3.7.4. Legal Landscape
- 3.7.5. Social Landscape

4. Digital Out-Of-Home Market: By Type, 2020-2030, USD (Million)

4.1. Market Overview
4.2. Growth & Revenue Analysis: 2021 Versus 2030
4.3. Market Segmentation
- 4.3.1. Billboard
- 4.3.2. Transit
- 4.3.3. Street Furniture
- 4.3.4. Others

5. Digital Out-Of-Home Market: By Application, 2020-2030, USD (Million)

5.1. Market Overview
5.2. Growth & Revenue Analysis: 2021 Versus 2030
5.3. Market Segmentation
- 5.3.1. Indoor
- 5.3.2. Outdoor

6. Digital Out-Of-Home Market: By Industry Vertical, 2020-2030, USD (Million)

6.1. Market Overview
6.2. Growth & Revenue Analysis: 2021 Versus 2030
6.3. Market Segmentation
- 6.3.1. BFSI
- 6.3.2. Telecom
- 6.3.3. Automotive
- 6.3.4. Personal Care & Household
- 6.3.5. Food & Beverages
- 6.3.6. Retail
- 6.3.7. Media & Entertainment
- 6.3.8. Others

7. North America Digital Out-Of-Home Market, 2020-2030, USD (Million)

7.1. Market Overview
7.2. Digital Out-Of-Home Market: By Type, 2020-2030, USD (Million)
7.3. Digital Out-Of-Home Market: By Application, 2020-2030, USD (Million)
7.4. Digital Out-Of-Home Market: By Industry Vertical, 2020-2030, USD (Million)
7.5.Digital Out-Of-Home Market: By Region, 2020-2030, USD (Million)
- 7.5.1.North America
  - 7.5.1.1. U.S.
  - 7.5.1.2. Canada
  - 7.5.1.3. Rest of North America

8. UK and European Union Digital Out-Of-Home Market, 2020-2030, USD (Million)

8.1. Market Overview
8.2. Digital Out-Of-Home Market: By Type, 2020-2030, USD (Million)
8.3. Digital Out-Of-Home Market: By Application, 2020-2030, USD (Million)
8.4. Digital Out-Of-Home Market: By Industry Vertical, 2020-2030, USD (Million)
8.5.Digital Out-Of-Home Market: By Region, 2020-2030, USD (Million)
- 8.5.1.UK and European Union
  - 8.5.1.1. UK
  - 8.5.1.2. Germany
  - 8.5.1.3. Spain
  - 8.5.1.4. Italy
  - 8.5.1.5. France
  - 8.5.1.6. Rest of Europe

9. Asia Pacific Digital Out-Of-Home Market, 2020-2030, USD (Million)

9.1. Market Overview
9.2. Digital Out-Of-Home Market: By Type, 2020-2030, USD (Million)
9.3. Digital Out-Of-Home Market: By Application, 2020-2030, USD (Million)
9.4. Digital Out-Of-Home Market: By Industry Vertical, 2020-2030, USD (Million)
9.5.Digital Out-Of-Home Market: By Region, 2020-2030, USD (Million)
- 9.5.1.Asia Pacific
  - 9.5.1.1. China
  - 9.5.1.2. Japan
  - 9.5.1.3. India
  - 9.5.1.4. Australia
  - 9.5.1.5. South Korea
  - 9.5.1.6. Rest of Asia Pacific

10. Latin America Digital Out-Of-Home Market, 2020-2030, USD (Million)

10.1. Market Overview
10.2. Digital Out-Of-Home Market: By Type, 2020-2030, USD (Million)
10.3. Digital Out-Of-Home Market: By Application, 2020-2030, USD (Million)
10.4. Digital Out-Of-Home Market: By Industry Vertical, 2020-2030, USD (Million)
10.5.Digital Out-Of-Home Market: By Region, 2020-2030, USD (Million)
- 10.5.1.Latin America
  - 10.5.1.1. Brazil
  - 10.5.1.2. Mexico
  - 10.5.1.3. Rest of Latin America

11. Middle East and Africa Digital Out-Of-Home Market, 2020-2030, USD (Million)

11.1. Market Overview
11.2. Digital Out-Of-Home Market: By Type, 2020-2030, USD (Million)
11.3. Digital Out-Of-Home Market: By Application, 2020-2030, USD (Million)
11.4. Digital Out-Of-Home Market: By Industry Vertical, 2020-2030, USD (Million)
11.5.Digital Out-Of-Home Market: By Region, 2020-2030, USD (Million)
- 11.5.1.Middle East and Africa
  - 11.5.1.1. GCC
  - 11.5.1.2. Africa
  - 11.5.1.3. Rest of Middle East and Africa

12. Company Profile

12.1. JCDecaux
- 12.1.1. Company Overview
- 12.1.2. Financial Performance
- 12.1.3. Product Portfolio
- 12.1.4. Strategic Initiatives
12.2. Lama Advertising Company
- 12.2.1. Company Overview
- 12.2.2. Financial Performance
- 12.2.3. Product Portfolio
- 12.2.4. Strategic Initiatives
12.3. Daktronics
- 12.3.1. Company Overview
- 12.3.2. Financial Performance
- 12.3.3. Product Portfolio
- 12.3.4. Strategic Initiatives
12.4. OUTFRONT Media
- 12.4.1. Company Overview
- 12.4.2. Financial Performance
- 12.4.3. Product Portfolio
- 12.4.4. Strategic Initiatives
12.5. Prismview LLC
- 12.5.1. Company Overview
- 12.5.2. Financial Performance
- 12.5.3. Product Portfolio
- 12.5.4. Strategic Initiatives
12.6. Broadsign International LLC
- 12.6.1. Company Overview
- 12.6.2. Financial Performance
- 12.6.3. Product Portfolio
- 12.6.4. Strategic Initiatives
12.7. Oohmedia! Ltd.
- 12.7.1. Company Overview
- 12.7.2. Financial Performance
- 12.7.3. Product Portfolio
- 12.7.4. Strategic Initiatives
12.8. Ayuda Media System
- 12.8.1. Company Overview
- 12.8.2. Financial Performance
- 12.8.3. Product Portfolio
- 12.8.4. Strategic Initiatives
12.9. Mvix, Inc.
- 12.9.1. Company Overview
- 12.9.2. Financial Performance
- 12.9.3. Product Portfolio
- 12.9.4. Strategic Initiatives
12.10. Deepsky Corporation Ltd.
- 12.10.1. Company Overview
- 12.10.2. Financial Performance
- 12.10.3. Product Portfolio
- 12.10.4. Strategic Initiatives

Product Code: 139001-08-22

List of Tables

TABLE 1 Global Digital Out-Of-Home Market By Type, 2020-2030, USD (Million)
TABLE 2 Global Digital Out-Of-Home Market By Application, 2020-2030, USD (Million)
TABLE 3 Global Digital Out-Of-Home Market By Industry Vertical, 2020-2030, USD (Million)
TABLE 4 North America Digital Out-Of-Home Market By Type, 2020-2030, USD (Million)
TABLE 5 North America Digital Out-Of-Home Market By Application, 2020-2030, USD (Million)
TABLE 6 North America Digital Out-Of-Home Market By Industry Vertical, 2020-2030, USD (Million)
TABLE 7 UK and European Union Digital Out-Of-Home Market By Type, 2020-2030, USD (Million)
TABLE 8 UK and European Union Digital Out-Of-Home Market By Application, 2020-2030, USD (Million)
TABLE 9 UK and European Union Digital Out-Of-Home Market By Industry Vertical, 2020-2030, USD (Million)
TABLE 10 Asia Pacific Digital Out-Of-Home Market By Type, 2020-2030, USD (Million)
TABLE 11 Asia Pacific Digital Out-Of-Home Market By Application, 2020-2030, USD (Million)
TABLE 12 Asia Pacific Digital Out-Of-Home Market By Industry Vertical, 2020-2030, USD (Million)
TABLE 13 Latin America Digital Out-Of-Home Market By Type, 2020-2030, USD (Million)
TABLE 14 Latin America Digital Out-Of-Home Market By Application, 2020-2030, USD (Million)
TABLE 15 Latin America Digital Out-Of-Home Market By Industry Vertical, 2020-2030, USD (Million)
TABLE 16 Middle East and Africa Digital Out-Of-Home Market By Type, 2020-2030, USD (Million)
TABLE 17 Middle East and Africa Digital Out-Of-Home Market By Application, 2020-2030, USD (Million)
TABLE 18 Middle East and Africa Digital Out-Of-Home Market By Industry Vertical, 2020-2030, USD (Million)

List of Figures

FIG. 1 Global Digital Out-Of-Home Market: Market Coverage
FIG. 2 Research Methodology and Data Sources
FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
FIG. 4 Global Digital Out-Of-Home Market: Quality Assurance
FIG. 5 Global Digital Out-Of-Home Market, By Type, 2021
FIG. 6 Global Digital Out-Of-Home Market, By Application, 2021
FIG. 7 Global Digital Out-Of-Home Market, By Industry Vertical, 2021
FIG. 8 Global Digital Out-Of-Home Market, By Geography, 2021
FIG. 9 Global Digital Out-Of-Home Market, By Type, 2021 Vs 2030, %
FIG. 10 Global Digital Out-Of-Home Market, By Application, 2021 Vs 2030, %
FIG. 11 Global Digital Out-Of-Home Market, By Industry Vertical, 2021 Vs 2030, %
FIG. 12 U.S. Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 13 Canada Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 14 Rest of North America Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 15 UK Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 16 Germany Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 17 Spain Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 18 Italy Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 19 France Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 20 Rest of Europe Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 21 China Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 22 Japan Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 23 India Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 24 Australia Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 25 South Korea Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 26 Rest of Asia Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 27 Brazil Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 28 Mexico Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 29 Rest of Latin America Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 30 GCC Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 31 Africa Digital Out-Of-Home Market (US$ Million), 2020 - 2030
FIG. 32 Rest of Middle East and Africa Digital Out-Of-Home Market (US$ Million), 2020 - 2030

Digital Out-Of-Home Market - Growth, Future Prospects and Competitive Analysis, 2022 - 2030

Description

Table of Contents

List of Tables

Table of Contents

1. Preface

2. Executive Summary

3. Digital Out-Of-Home Market: Business Outlook & Market Dynamics

4. Digital Out-Of-Home Market: By Type, 2020-2030, USD (Million)

5. Digital Out-Of-Home Market: By Application, 2020-2030, USD (Million)

6. Digital Out-Of-Home Market: By Industry Vertical, 2020-2030, USD (Million)

7. North America Digital Out-Of-Home Market, 2020-2030, USD (Million)

8. UK and European Union Digital Out-Of-Home Market, 2020-2030, USD (Million)

9. Asia Pacific Digital Out-Of-Home Market, 2020-2030, USD (Million)

10. Latin America Digital Out-Of-Home Market, 2020-2030, USD (Million)

11. Middle East and Africa Digital Out-Of-Home Market, 2020-2030, USD (Million)

12. Company Profile

List of Tables

List of Figures