Market Research Report
Colour Cosmetics - China - August 2015
|Published by||Mintel China||Product code||259114|
Delivery time: 1-2 business days
|Colour Cosmetics - China - August 2015|
|Published: August 31, 2015||Content info:||
"High frequency of usage proves that once consumers adopt colour cosmetics products, many of them will develop a routine to wear them on a daily basis, meaning that opportunities for increasing frequency of usage amongst these users could be limited. Sales growth can be achieved by product extension, category extension or premiumisation of existing products."
- Wenwen Chen, Senior Research Analyst
This report discusses the following key topics:
To most colour cosmetics users, brightening their skin tone is essential. Mintel has found that the brightening/illuminating claim is more dominant across major Asian markets such as Japan, China and South Korea than western markets like the US or France. This means that brands planning innovations for Asian consumers must remember their first beauty rule: a brightened and flawless complexion.
Colour cosmetics products combined with brightening/illuminating and sun screening ingredients will continue their growth in China. Most women believe that society pays too much attention to looks while at the same time they believe that double eyeliner is more attractive than single eyeliner and some agree that a small V-shaped face is the most beautiful face shape.
Looking forward, perhaps it is time for colour cosmetics brands to bond with consumers by rediscovering the value of true beauty. Brands should encourage them to be proud of their natural look and using colour cosmetics to challenge 'standardised' beauty.
This report discusses women's colour cosmetics in general and it does not cover male colour cosmetics products such as male blemish balm (BB) or colour correction (CC) cream.