Market Research Report
Baby Care - China - September 2012
|Published by||Mintel China||Product code||259117|
Delivery time: 1-2 business days
“According to China's National Bureau of Statistics, there are around 71 million children aged 0-4 in 2011, accounting for almost 5% of the total population. Growth in the baby care product market is largely fuelled by the growing baby population, and the disposable incomes of parents have also increased considerably at the same time. Moreover, the average age of parents in China has also increased in the past few years. Older parents are considered to be financially more stable and hence have more money to spend on their babies and kids' personal care. The baby care market has witnessed a growing trend in baby specific products, especially baby cosmetics, which are organic in terms of ingredients used and pose no threat to baby's health.” - Jiang Xinyi - Research Analyst.
Baby care covers a wide range of categories including baby wipes, soap & bath products, and other toiletries for babies and toddlers aged between 0 and 4 years old. It includes hair care, skincare and suncare for babies, but excludes oral hygiene, diapers, and fragrances. In this report, the baby care market in China consists of both local and imported products and has been divided into three segments, which are defined as follows:
For its China report series, Mintel is running online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000.