Market Research Report
Tea Drinks - China - July 2015
|Published by||Mintel China||Product code||297624|
Delivery time: 1-2 business days
|Tea Drinks - China - July 2015|
|Published: July 31, 2015||Content info:||
“Consumers in the RTD tea drinks market have become savvier. Simple extrinsic cues such as product prices achieve limited impact on consumers' perception and purchase decision-making process. The era of having simple one-for-all products is long gone. Consequently, finding the right communication channels combined with specific claims to target various groups of RTD tea drinkers has become of paramount importance. Wisely using health and beauty claims can help RTD tea brands gain a foothold in booming new territories.” - David Zhang, Senior Drink Analyst.