Market Research Report
Infant Milk Formula - China - April 2016
|Published by||Mintel China||Product code||335227|
Delivery time: 1-2 business days
|Infant Milk Formula - China - April 2016|
|Published: April 30, 2016||Content info:||
"Faced with upcoming tougher regulations and increasingly intense market competition, companies and brands need to find new approaches to communicate with consumers as well as drive sales. IMF (Infant Milk Formula) products which are easier to absorb and similar to breast milk are more likely to win in the China market. Besides, given that Chinese mums have limited knowledge about IMF ingredients, companies and brands need to invest more in market education."
- Yujing Li, Senior Research Analyst
This report looks at the following areas:
The IMF (Infant Milk Formula) industry in China is going through changes. The upcoming tougher regulations will pose challenges for both international and domestic brands. Companies and brands need to find new approaches to communicate with consumers as well as sell products.
This Report provides analysis on the behaviour of current IMF product consumers. It goes into detail to understand which factors will drive consumers to purchase one product over another and what reasons will push consumers to switch products. In the meantime, Chinese mums' awareness towards IMF product ingredients and their functions are also investigated in this Report.