Market Research Report
Personal Investment Products - China - June 2015
|Published by||Mintel China||Product code||335233|
Delivery time: 1-2 business days
|Personal Investment Products - China - June 2015|
|Published: June 30, 2015||Content info:||
“Most individual investors in China are not sophisticated yet. This gives financial institutions a good opportunity to provide professional suggestions and help people make better investment decisions. Financial institutions should also lower the minimum investment amount required, simplify the transaction procedures and enrich the meaning of making investments to engage more consumers to buy investment products.” - Linda Li, Senior Research Analyst.
Financial investment products are becoming popular in China. Mintel research finds that investing in financial products is currently the most popular way for Chinese consumers to manage household finance. This is attributed to both the lower deposit rate in China and the rising disposable income of Chinese people.
As the central bank is likely to lower the interest rate again in the future to further stimulate the economics, Chinese consumers are likely to contribute more savings to buy financial investment products.
However, Chinese consumers in general are not skilful and savvy enough in choosing investment products. They are likely to focus on the return and risks, and rely on professionals or more knowledgeable people to give directions and recommendations.
They also tend to think they need more knowledge before buying financial investment products. Financial institutions should provide added value to the consumers by educating them, guiding their choices in financial products and simplifying the transaction process.