Market Research Report
Domestic Garden Leisure Market Report - UK 2017-2021 Analysis
|Published by||AMA Research||Product code||244549|
|Published||Content info||69 Pages
Delivery time: 1-2 business days
|Domestic Garden Leisure Market Report - UK 2017-2021 Analysis|
|Published: March 2, 2017||Content info: 69 Pages||
The 13th edition of the 'Domestic Garden Leisure Market Report - UK 2017-2021 Analysis' addresses the garden furniture, barbecues and garden leisure accessories sectors sold in the domestic sector. The report includes up to date information on recent trends and issues that are likely to impact on the market going forward over the next 5 years.
Keter UK, Leisuregrow Products, Kettler UK, Hartmann UK, Li-Lo Leisure, Gloster Furniture, Alexander Rose, Barlow Tyrie, Cozy Bay, Westminster Teak, PJ Bridgman, A Mir & Co, Grosfillex, Bramblecrest, Zest4Leisure, Importers, Weber, Char-Broil, Landmann, Outback, Sahara, Beefeater, Broil King, Napoleon, Cadac, Coleman, Greenfingers Trading, Jersey Choice, Garden Centre Online, Gerrico, Keengardener, Summer Garden and Leisure Building, The Internet Gardener, Concept Marketing & Distribution, Garden4less, The Garden Superstore, Garden Supply Direct, Hall's Garden Supplies, Taylored Investments, Greatlittlegarden.co.uk, Crocus, Kybotech, Meika, Argos, JD Williams & Company, Otto Group, Freemans Grattan Holding (FGH), Scotts Limited, STM Group plc, Shop Direct, Catalink, QVC (qvcuk.com), Amazon, Next, Waitrose, Tesco, Asda and Sainsbury's, John Lewis, Debenhams, House of Fraser, Selfridges, Marks & Spencer, Bentalls, IKEA Group, Home Bargains, B&M Retail, TK Maxx, HomeSense.
For the purposes of this report, the Domestic Garden Leisure market is divided into three sectors: garden furniture, barbecues and accessories (including cooking utensils, fuel, patio heaters, etc). This market estimate includes garden leisure products for the domestic market only, and excludes contract furniture/equipment for pubs, hotels and public spaces. In addition, our market value for furniture does not include cushions/upholstery. The market was estimated to have grown by around 6% in 2016.
The performance of the market has been linked to improving economic conditions in recent years, also underpinned by reasonable spring and summer weather overall. There has also been a trend towards higher priced items as people invest in their homes. Garden decoration has been a particular area of growth, for example decorative features and paving, and the garden leisure sector has also benefited. Garden furniture continues to account for the largest share in terms product value mix, followed by barbecues and barbecue equipment with associated accessories. However, the proportionate share of garden furniture has marginally declined in recent years.
Garden leisure products are primarily sourced and manufactured abroad. Key areas include the Far East, China and Eastern Europe, where production costs are much lower than in the UK. In terms of UK distribution, DIY multiples continue to dominate within the garden leisure market, with internet sales continuing to grow across all channels, both specialists and general retailers, as an omni-channel approach is adopted across the industry.
The domestic garden leisure sector is mature, with high household penetration levels, and this places greater emphasis on suppliers to encourage upgrading and replacement of products. Sales of domestic garden leisure products remain closely linked to the housing market, and while new housebuilding levels are rising, gardens are becoming smaller. The garden leisure sector is forecast to remain reasonably buoyant over the next 4 years, despite the economic uncertainty, as staying at home to entertain proves to be an attractive and affordable option. However, consumers are likely to shop around to obtain the best price for 'big ticket' items, especially in the face of rising import prices within the sector.