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Market Research Report

The Plug-In Vehicle Environment Report

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Published Content info 92 Pages
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The Plug-In Vehicle Environment Report
Published: June 12, 2012 Content info: 92 Pages

This publication has been discontinued on April 28, 2014.


A global and local phenomenon, vehicle electrification is here to stay and sales of electric and plug in hybrids are set to show substantial increases around the world. All these cars will require convenient places to charge up and a huge opportunity presents itself to those looking to participate in the EV infrastructure boom.

Over the past decade the world has seen the emergence of an embryonic infrastructure to serve electric and plug-in hybrid vehicles but development has been piecemeal and often far from mainstream automotive manufacturing or power generation.

Although the plug in environment has had many champions, often start-ups looking for market entry, there are still many technology and market issues to be overcome. The charging infrastructure business presents a huge a diverse range of business opportunities and new markets.

About this report

Covering all the major markets, this first edition report examines in detail the market drivers for the plug-in vehicle environment including fuel economy and CO2 emissions, fuel costs as a driver for grid-connected vehicles, energy security and incentives for key countries. It looks into the market challenges including grid capacity, standards, costs and consumer preferences as well as examining new players, collaborations and new markets.

Furthermore, the report goes on to assess current and future market challenges and includes an analysis of the market dynamics and market forecasts.

Table of Contents

Table of Contents


  • The vehicle dimension
  • The battery dimension
  • The electricity infrastructure dimension
  • EV services and communication
  • A global and local phenomenon
  • Business models

Grid connected vehicles as part of powertrain electrification


  • Fuel economy and CO2 emissions
  • The United States
  • The European Union
  • Japan
  • China
  • Other countries
  • Noxious emissions and health concerns
  • Fuel costs as a driver for grid-connected vehicles
  • Energy security
  • Incentives
  • The United States
  • The European Union
  • China
  • Japan
  • South Korea
  • Canada
  • India


  • Recharging infrastructure
  • OEMs
  • Recharging technology companies
  • Wireless charging technology
  • Grid capacity
  • Standards
  • Cost
  • Battery costs
  • Consumer preferences
  • Global
  • Europe
  • The United States
  • Range
  • Recharging time
  • Potential technology issues


  • New players, relationships and collaborations
  • New markets
  • Vehicle Market forecasts

List of Tables

  • Table 1: Battery cost evolution
  • Table 2 Lithium-ion battery cost breakdown
  • Table 3: Roles and responsibilities within the value chain
  • Table 4: Comparison of emerging business models

List of Figures

  • Figure 1: Four key dimensions associated with the plug-in vehicle environment
  • Figure 2: Future light vehicle fuel mix forecast to 2030
  • Figure 3: Key aspects of communication between the vehicle and charging infrastructure
  • Figure 4: Vehicle size and duty cycle aligned to powertrain
  • Figure 5: Well-to-wheel CO2 emissions by powertrain including source considerations
  • Figure 6: Comparative drivetrain costing per percentage point CO2 reduction
  • Figure 7: Well-to-wheel powertrain costs relative to conventional
  • Figure 8: Limited garage access bring issues to many countries
  • Figure 9: The relative attractiveness of vehicle in Germany 2010
  • Figure 10: The relative attractiveness of vehicle in China 2010
  • Figure 11: Different powertrains meet different needs - 2030
  • Figure 12: Fuel economy standards to 2015 for selected countries (US mpg)
  • Figure 13: HC reductions in the EU, Japan and the US, 2000 - 2010
  • Figure 14: NOx reductions in the EU, Japan and the US, 2000 - 2010
  • Figure 15: CO reductions in the EU, Japan and the US, 2000 - 2010
  • Figure 16: Diesel PM reductions in the EU, Japan and the US, 2000 - 2010
  • Figure 17: Lifecycle emissions and fuel use per mile for light gasoline and electric cars
  • Figure 18: WTI crude oil prices (US$ per barrel, monthly average 2010 dollars), 2001 - March 2012
  • Figure 19: US Regular Gasoline prices January 2011 to March 2012
  • Figure 20: Comparison of average well-to-wheel CO2 emissions of ICEs with those of EVs powered by the average EU electricity mix
  • Figure 21: Fuel chain efficiency rates for ICE and EV vehicles
  • Figure 22: WPT charging schematic
  • Figure 23: Evatran's aftermarket available charging system
  • Figure 24: California summer peak loading with unmanaged EV charging scenario
  • Figure 25: California summer peak loading with work and home EV charging scenario
  • Figure 26: California summer peak loading with differential pricing for EV charging scenario
  • Figure 27: California summer peak loading with 50% acceptance of differential pricing for EV charging scenario
  • Figure 28: Rapidly converging powertrain costs
  • Figure 29: Lithium-ion battery pack cost breakdown
  • Figure 30: Lithium-ion battery cell costs breakdown
  • Figure 31: Battery costs to OEMs at low volumes
  • Figure 32: European and US consumer expectations of plug-in hybrid range (miles)
  • Figure 33: EV driving range as a function of ambient temperature
  • Figure 34: Percentage of daily journeys (km) by country
  • Figure 35: 1990 US driving patterns (miles)
  • Figure 36: Growth of EV charging facilities in China
  • Figure 37: Changes and opportunities in the value chain
  • Figure 38: The vehicle electrification value chain
  • Figure 39: Plug-in vehicle related activities
  • Figure 40: The current electric vehicle infrastructure
  • Figure 41: Integrators and possible partnerships
  • Figure 42: Global battery manufacturing relationships
  • Figure 43: Plug-in hybrid production forecast to 2019 by region
  • Figure 44: EV and REEV production forecast to 2019 by region
  • Figure 45: Plug-in vehicle production forecast to 2019 by type
  • Figure 46: Plugged-in vehicle market forecast - business-as-expected scenario
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