PUBLISHER: Allied Market Research | PRODUCT CODE: 1097636
PUBLISHER: Allied Market Research | PRODUCT CODE: 1097636
Data monetization involves conversion of unstructured large volume of enterprise data into valuable insights and monetizing the data in to currency or exchange of service. The ability of data monetization to sort data in a raw format, store it in different structural formats, and subsequently release it for further analytics drive its demand among numerous industry verticals. It helps the organizations to increase revenue by investing in analytics platform, thus obtaining valuable insights from the unstructured data. An effectivity of its output is based on business factor, technology factor, and execution factor.
Continuous rise in the volume of enterprise data, technological advancements in big data &analytics solutions, and growth in importance to generate new revenue streams from the data volume of organizations drive the growth of the market. However, security and privacy concerns are expected to impede the market growth. Furthermore, increased adoption of data monetization among telecom service providers as well as rise in awareness about the potential benefits of data monetization offers a major opportunity for market expansion.
The data monetization market is segmented based on component, deployment type, enterprise size and industry verticals and region. Based on component, the market is burificated into software and service. By deployment type, it is divided into on-premises and cloud. On the basis of enterprise size, it is segmented into large enterprises and small and medium enterprises. By industry verticals, it is divided into BFSI, IT &telecommunication, retail & e-commerce, healthcare, manufacturing, media & entertainment, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global data monetization market is dominated by key players such as Accenture, SAP SE, Adastra Corporation, Monetize Solutions, Inc., VIAVI Solutions Inc., ALC, Reltio, Optiva, Inc. (Redknee Solutions Inc.), Cisco Systems, Inc., and Mahindra ComViva. These major players have adopted various key development strategies such as business expansion, new product launches, and others, which help to drive the growth of the global data monetization market.
By Component
By Deployment Type
By Enterprise Size
By Industry Vertical
By Region