PUBLISHER: Allied Market Research | PRODUCT CODE: 1239505
PUBLISHER: Allied Market Research | PRODUCT CODE: 1239505
Digital video advertising entails delivering promotional video content to a target audience using various online channels. In addition, includes lots of formats designed for various environments, such as banner video, connected TV, or other OTT services. Moreover, digital video ads are usually traded via programmatic platforms; for this, advertisers utilize advanced targeting solutions.
Increase in usage of digital media and growing adoption from e-commerce sector is boosting the growth of the digital video advertising market. In addition, the increase in global penetration of smartphones and internet is positively impacts the growth of the digital video advertising market. However, the risk of security incidents on networks and the high costs of digital video advertising is hampering the digital video advertising market growth. On the contrary, rising innovations in the digital advertising Industry is expected to offer remunerative opportunities for the expansion of the during the digital video advertising market forecast.
The digital video advertising market is segmented on the basis of by type, industry vertical and region. By type, it is classified into desktop, and mobile. By industry vertical, it is divided into retail, automotive, financial services, IT & telecom, consumer goods & electronics, media & entertainment, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the digital video advertising market are: Advertise.com, Conversant Solutions, LLC., Tremor International Ltd, SpotX Inc, Viant Technology LLC, Legacy Pro Co LLC, MultiVisionDigital, PubMatic, Inc., WebFX, and Levitate Media, LLC. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.