Market Research Report
Big Data Analytics in Retail Market by Component, Deployment, Enterprise Size, and Application : Global Opportunity Analysis and Industry Forecast, 2020-2027
|Big Data Analytics in Retail Market by Component, Deployment, Enterprise Size, and Application : Global Opportunity Analysis and Industry Forecast, 2020-2027|
Published: May 27, 2021
Allied Market Research
Content info: 274 Pages
Delivery time: 2-3 business days
Big data analytics in retail enables detecting customer behavior, discovering customer shopping patterns and trends, improving quality of customer service, and achieving better customer retention and satisfaction. It can be used by retailers for customer segmentation, customer loyalty analysis, pricing analysis, cross selling, supply chain management, demand forecasting, market basket analysis, and finance and fixed asset management.
Rise in spending on big data analytics tools, increase in need to deliver personalized customer experience to increase sales, surge in adoption of customer-centric strategies, and rise in awareness regarding benefits of big data analytics in retail are major factors that fuel growth of the big data analytics in retail market. In addition, rise in growth of the e-commerce sector also propels growth of this market. However, issues in collecting and collating data from disparate systems are expected to hinder the big data analytics in retail market growth. On the contrary, integration of new technologies such as machine learning and AI in big data analytics in retail is expected to provide lucrative opportunities for the market growth in the coming years
The big data analytics in retail market is segmented on the basis of component, deployment, organization size, application, and region. By component, the market is categorized into software and services. On the basis of deployment, it is classified into on-premise and cloud. As per organization size, market is divided into large enterprises and small & medium sized enterprises (SMEs). Depending on application, it is divided into sales & marketing analytics, supply chain operations management, merchandising analytics, customer analytics, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The company profiles in the big data analytics in retail market players included in this report are Alteryx Inc., IBM, Microsoft, Microstrategy Inc., Oracle Corporation, Qlik Technologies Inc., RetailNext, SAP SE, SAS institute, and Teradata.
BY DEPLOYMENT TYPE
BY Organization Size