Market Research Report
Connected Consumer Survey 2020: OTT Communication and Social Media services in Emerging Asia-Pacific
|Published by||Analysys Mason||Product code||1000369|
|Published||Content info||8 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: OTT Communication and Social Media services in Emerging Asia-Pacific|
|Published: April 15, 2021||Content info: 8 Slides||
“ Most mobile users in EMAP use free or paid-for OTT VoIP, but operators can still address the remaining unmet demand for mobile voice, especially in rural areas. ”
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia-Pacific (EMAP). In particular, it focuses on respondents' usage of over-the-top (OTT) communication services.
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in emerging Asia-Pacific. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1500 respondents per country.