Market Research Report
Connected Consumer Survey 2020: Mobile Customer Satisfaction in Emerging Asia-Pacific
|Published by||Analysys Mason||Product code||1000691|
|Published||Content info||15 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: Mobile Customer Satisfaction in Emerging Asia-Pacific|
|Published: April 15, 2021||Content info: 15 Slides||
"It is becoming clear that the high usage levels of self-care apps in emerging Asia-Pacific are supporting an improved customer experience."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia-Pacific (EMAP). In particular, it focuses on mobile customer satisfaction, churn and the drivers of the mobile customer experience. The survey was conducted in association with Dynata.
The survey was conducted in association with Dynata between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1500 respondents per country, and 6000 in the region.