Market Research Report
Connected Consumer Survey 2020: Digital Services in Africa
|Published by||Analysys Mason||Product code||1000697|
|Published||Content info||8 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: Digital Services in Africa|
|Published: April 13, 2021||Content info: 8 Slides||
"Consumer trust in operators was higher in all countries surveyed in 2020 than in 2019, which suggests that operators have done well to serve their customers' needs for connectivity and digital financial services."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Africa. In particular, it focuses on respondents' use of digital services such as e-commerce and mobile payments.
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.