Market Research Report
Connected Consumer Survey 2020: Digital Services in Emerging Asia-Pacific
|Published by||Analysys Mason||Product code||1002902|
|Published||Content info||8 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: Digital Services in Emerging Asia-Pacific|
|Published: April 29, 2021||Content info: 8 Slides||
"24% of respondents in EMAP are willing to share their data with their operator (up from 13% in 2019), which reflects the increased trust generated by operators' response to the COVID-19 pandemic."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia-Pacific (EMAP). In particular, it focuses on respondents' usage of digital services such as e-commerce and payments.
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1500 respondents per country, and 6000 respondents in the region.