Market Research Report
Connected Consumer Survey 2020: Mobile Devices and Distribution Channels in Europe and the USA
|Published by||Analysys Mason||Product code||1003223|
|Published||Content info||5 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: Mobile Devices and Distribution Channels in Europe and the USA|
|Published: May 4, 2021||Content info: 5 Slides||
"Apple and Samsung remain the preferred handset brands in Europe and the USA, but the popularity of low-cost brands Huawei and Xiaomi is growing."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on the adoption of mobile devices and distribution channels. The survey was conducted in association with Dynata.
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1500 respondents per country, and 6000 respondents in the region.