Market Research Report
Connected Consumer Survey 2020: Gaming in Developed Asia-Pacific, Europe and the USA
|Published by||Analysys Mason||Product code||1009442|
|Published||Content info||16 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: Gaming in Developed Asia-Pacific, Europe and the USA|
|Published: June 3, 2021||Content info: 16 Slides||
"Almost half of all hardcore gamers are willing to pay more for 5G if it enhances their gaming experience."
Gamers spend significantly more on telecoms and media services than non-gamers, and are much more engaged. This report presents data on gamers' multi-device and content usage and spend, and describes how gaming activity can be used to predict spending and churn for telecoms services.
The survey was conducted in association with Dynata between August and September 2020. The survey groups were chosen to be representative of the internet-using population in Europe, developed Asia-Pacific and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.