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Market Research Report
Product code 
1047074

Mobile Devices and Distribution Channels in the Middle East: Consumer Survey

Published: | Analysys Mason | 6 Slides | Delivery time: 1-2 business days

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Mobile Devices and Distribution Channels in the Middle East: Consumer Survey
Published: January 18, 2022
Analysys Mason
Content info: 6 Slides
Delivery time: 1-2 business days
  • Description
  • Table of Contents

"Bundling smart devices with 5G plans and offering financing schemes can help drive the adoption of 5G services in the Middle East."

This report provides an analysis of the trends in device adoption among smartphone users in the Middle East. It uses consumer survey data to assess the distribution channels, spend and replacement cycles for handsets. The report also assesses consumer adoption and operators' smart device offerings (such as games consoles and smart watches).

This report provides:

  • insight into operators' performance as smartphone sales channels, and how their performance relates to consumers' choice of tariffs
  • an analysis of consumers' choice of, and spend, on handsets
  • an assessment of the adoption of smart devices and the opportunities for operators to generate new revenue streams.

Survey data coverage

The research was conducted between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 3000 respondents in the region.

Geographical coverage

  • Kuwait
  • Oman
  • Saudi Arabia
  • UAE

Table of Contents

  • Executive summary
  • Analysis
  • Appendix
  • Methodology and panel information
  • About the author and Analysys Mason