OTT Communication Services in the Middle East: Consumer Survey

"Almost as many respondents in the UAE reported using the Etisalat-sponsored OTT VoIP app, BOTIM, in 2021 as they did Snapchat or Zoom."

This report uses consumer survey data to identify which over-the-top (OTT) communication apps are the most popular in the Middle East. It also assesses which OTT communication app features are used the most and identifies the barriers to VoIP adoption.

Topics analysed

• Communications apps that are used the most in the Middle East

• Areas of growth in the OTT communication market

• Features that are used the most on communication apps

• Consumers' balance of their use of OTT communications with that of traditional services

• Preferred channels for communicating with brands

Survey data coverage

The survey was conducted in association with On Device Research between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 3000 in the region.

Geographical coverage