Market Research Report
OTT Communication Services in the Middle East: Consumer Survey
|OTT Communication Services in the Middle East: Consumer Survey|
Published: March 2, 2022
Content info: 10 Slides
Delivery time: 1-2 business days
"Almost as many respondents in the UAE reported using the Etisalat-sponsored OTT VoIP app, BOTIM, in 2021 as they did Snapchat or Zoom."
This report uses consumer survey data to identify which over-the-top (OTT) communication apps are the most popular in the Middle East. It also assesses which OTT communication app features are used the most and identifies the barriers to VoIP adoption.
The survey was conducted in association with On Device Research between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 3000 in the region.