PUBLISHER: Analysys Mason | PRODUCT CODE: 1075371
PUBLISHER: Analysys Mason | PRODUCT CODE: 1075371
"Increased data consumption is generally correlated with improved customer satisfaction in Europe and the USA, but there are exceptions."
This report uses the results of our consumer survey to provide an analysis of the data usage of smartphone users in Europe and the USA, as well as the impact of value-added services (VAS) on customer satisfaction metrics in the region.
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (2000 in the USA).
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