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PUBLISHER: Analysys Mason | PRODUCT CODE: 1267398

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PUBLISHER: Analysys Mason | PRODUCT CODE: 1267398

Third-Party Communication Platform Business Messaging Models: Case Studies and Analysis

PAGES: 28 Slides
DELIVERY TIME: 1-2 business days
PPTX and PDF (Single User License)
USD 4999

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"Third-party apps threaten SMS A2P revenue, but operators can take several approaches to counter that threat."

Operators' SMS application-to-person (A2P) revenue is under threat from third-party communication platform providers. Understanding the business messaging models of these providers can help operators to improve their ability to compete for A2P revenue.

Key questions answered in this report:

  • What are the business to consumer messaging strategies used by third-party communication platforms?
  • What are the unique selling points of these communication platforms?
  • How can operators seek to compete with these platforms in A2P messaging?

Case studies included:

  • Facebook Messenger
  • KakaoTalk
  • LINE
  • Viber
  • WeChat
  • WhatsApp

Table of Contents

  • Executive summary
  • Analysis
  • Case studies
  • Appendix
  • About the author and Analysys Mason
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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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