PUBLISHER: Analysys Mason | PRODUCT CODE: 1267398
PUBLISHER: Analysys Mason | PRODUCT CODE: 1267398
"Third-party apps threaten SMS A2P revenue, but operators can take several approaches to counter that threat."
Operators' SMS application-to-person (A2P) revenue is under threat from third-party communication platform providers. Understanding the business messaging models of these providers can help operators to improve their ability to compete for A2P revenue.
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