Market Research Report
RCS-e Services: Operator Strategies for Next-generation Messaging
|Published by||Analysys Mason||Product code||239577|
|Published||Content info||11 Pages
Delivery time: 1-2 business days
|RCS-e Services: Operator Strategies for Next-generation Messaging|
|Published: April 10, 2012||Content info: 11 Pages||
So far, operators have failed to fully participate in the smartphone revolution and, unless they address this shortcoming, will have little say in its outcome.
RCS-e is mobile operators' much-anticipated and much-delayed response to alternative messaging services from OS and application providers such as Apple, Research In Motion (RIM), Google, Meebo and WhatsApp. This Viewpoint assesses the prospects for RCS-e and outlines some of the critical success factors for operator-provided messaging.