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Market Research Report

Amazon's Digital Platform Strategy: Lessons for Operators from Amazon Web Services

Published by Analysys Mason Product code 337315
Published Content info 27 Slides
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Amazon's Digital Platform Strategy: Lessons for Operators from Amazon Web Services
Published: August 13, 2015 Content info: 27 Slides
Description

"Telecoms operators that want become digital service providers need to change their strategies and some will need to adopt platform business models."

Telecoms operators that want to become digital service providers will need to change their strategies and, in some cases, make existing capabilities available to third parties by adopting a platform business model. Amazon has pursued this model with Amazon Web Services (AWS), the most successful cloud-based infrastructure-as-a-service (IaaS) business in the world.

This strategy report provides:

  • an introduction to AWS and the strategic advantages that Amazon gained by switching to a platform business model in order to develop its digital ecommerce, devices, apps and services ecosystem
  • strategic lessons that telecoms operators can learn from Amazon's platform transformation and success
  • an analysis of the ways in which a platform business model could enable operators to make the most of their existing capabilities and assets, while helping to protect them from competitive pressures
  • examples of the organisational and operational practices that Amazon had to implement to become a platform-oriented company.

THE THREE ELEMENTS OF AMAZON'S PLATFORM AND
DIGITAL ECOSYSTEM STRATEGY

SAMPLES

Table of Contents

Table of Contents

  • EXECUTIVE SUMMARY
  • AMAZON'S PLATFORM-CENTRIC DIGITAL ECOSYSTEM
  • ADVANTAGES OF A PLATFORM-CENTRIC BUSINESS MODEL
  • KEY LESSONS FROM AMAZON'S STRATEGY
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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