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Market Research Report

Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice

Published by Analysys Mason Product code 352630
Published Content info 33 Slides
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Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice
Published: February 17, 2016 Content info: 33 Slides
Description

"Operators need to build converged experiences and revise pricing plans to exploit the full potential of converged bundles."

Service design and pricing are two critical and continuously evolving areas of consideration for fixed-mobile convergence (FMC) and associated multi-play bundles. In this report, we focus on how operators should design and price the superfast broadband, video and fixed voice service elements of their converged bundles.

This report:

  • considers how operators price superfast broadband and the role that converged bundles play in the take-up of superfast broadband
  • identifies the speed preferences that converged bundle customers have and the pricing methods that can accelerate the take-up of converged bundles
  • discusses what operators are doing to deliver video to their customers on mobile networks, and examines how the pricing of mobile video is evolving, and what the related implications of this are for net neutrality
  • assesses the impact that converged bundles have on the number and usage of fixed voice lines, and provides examples of operator initiatives aimed at maintaining fixed voice service relevance.

CHANGING THE POSITIONING OF SUPERFAST BROADBAND,
PAY TV AND VIDEO, AND FIXED TELEPHONY WITHIN CONVERGED BUNDLES

SAMPLE PAGES

ABOUT THE AUTHORS

Kerem Arsal (Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.

Table of Contents

Table of Contents

  • EXECUTIVE SUMMARY
  • UPSELLING SUPERFAST BROADBAND
  • PRICING VIDEO ON MOBILE NETWORKS
  • MAINTAINING RELEVANCE OF FIXED VOICE
  • APPENDIX
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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