Market Research Report
Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice
|Published by||Analysys Mason||Product code||352630|
|Published||Content info||33 Slides
Delivery time: 1-2 business days
|Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice|
|Published: February 17, 2016||Content info: 33 Slides||
"Operators need to build converged experiences and revise pricing plans to exploit the full potential of converged bundles."
Service design and pricing are two critical and continuously evolving areas of consideration for fixed-mobile convergence (FMC) and associated multi-play bundles. In this report, we focus on how operators should design and price the superfast broadband, video and fixed voice service elements of their converged bundles.
CHANGING THE POSITIONING OF SUPERFAST BROADBAND,
PAY TV AND VIDEO, AND FIXED TELEPHONY WITHIN CONVERGED BUNDLES
Kerem Arsal (Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.
Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.