Market Research Report
Connected Consumer Survey 2017: OTT and Digital Economy Services in Emerging Asia-Pacific
|Published by||Analysys Mason||Product code||354659|
|Published||Content info||16 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2017: OTT and Digital Economy Services in Emerging Asia-Pacific|
|Published: April 4, 2018||Content info: 16 Slides||
"Operators in EMAP must strengthen their efforts to differentiate from global technology players in terms of capturing consumers' trust (and their data)."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the emerging Asia-Pacific (EMAP) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.
The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 5000 respondents in the region.