Market Research Report
Connected Consumer Survey 2017: OTT and Digital Economy Services in the Middle East and North Africa
|Published by||Analysys Mason||Product code||354660|
|Published||Content info||14 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2017: OTT and Digital Economy Services in the Middle East and North Africa|
|Published: March 6, 2018||Content info: 14 Slides||
"Adoption of ecommerce in MENA continues to increase: 28% of respondents make frequent online purchases, but the next tier of customers will be more challenging to serve due to infrastructural limitations."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.
The research was conducted from August to October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in MENA. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.