Market Research Report
Connected Consumer Survey 2017: Fixed Broadband Retention and Satisfaction in Europe and the USA
|Published by||Analysys Mason||Product code||356537|
|Published||Content info||19 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2017: Fixed Broadband Retention and Satisfaction in Europe and the USA|
|Published: March 5, 2018||Content info: 19 Slides||
"Many customers are likely to overlook high prices as long as operators' services deliver the promised results and complaints are dealt with efficiently."
The growing availability and affordability of superfast broadband is creating new opportunities for well-positioned players, but pricing remains key. In this report we focus on the drivers of satisfaction and churn of broadband customers in Europe and the USA.
The research was conducted in July and August 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.