Market Research Report
Connected Consumer Survey 2017: Mobile Customer Satisfaction and Churn in Europe and the USA
|Published by||Analysys Mason||Product code||357129|
|Published||Content info||22 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2017: Mobile Customer Satisfaction and Churn in Europe and the USA|
|Published: March 5, 2018||Content info: 22 Slides||
"Customer services rival pricing and network performance as a major driver of customer experience in mobile services."
This report uses Analysys Mason's Connected Consumer Survey to identify the drivers of customer service for mobile users in Europe and the USA. In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services.
The research was conducted in June 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.