Market Research Report
Connected Consumer Survey 2017: OTT and Digital Economy Services in Sub-Saharan Africa
|Published by||Analysys Mason||Product code||425874|
|Published||Content info||16 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2017: OTT and Digital Economy Services in Sub-Saharan Africa|
|Published: April 3, 2018||Content info: 16 Slides||
"Ecommerce adoption in Sub-Saharan Africa (SSA) is increasing rapidly. Operators have an opportunity to expand access to ecommerce through payment solutions, online marketplaces and identity-based initiatives."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.
The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 3000 respondents in the region.