Market Research Report
Unlimited Mobile Data Plans: Evaluating Impact and Developing Best Practice
|Published by||Analysys Mason||Product code||587018|
|Published||Content info||20 Slides
Delivery time: 1-2 business days
|Unlimited Mobile Data Plans: Evaluating Impact and Developing Best Practice|
|Published: December 4, 2017||Content info: 20 Slides||
"Operators need to plan for the end of the volume-based approach to mobile pricing."
Unlimited mobile data plans are making their comeback, with an acceleration of activity in 2017. This comeback brings renewed fears about the ability of mobile network operators (MNOs) to monetise potential rapid increases in traffic growth while controlling costs. More fundamentally, operators are concerned about losing the ability to structure mobile pricing around data usage and the longer-term effect this has on their pricing/business models.
This report answers the following questions.
Operators mentioned in this report, include:
SHORT- AND LONG-TERM APPROACHES TO MOBILE PRICING IN
THE CONTEXT OF MOVES TOWARDS UNLIMITED DATA PLANS
Aris Xylouris (Analyst, Research) is the lead analyst of the Fixed Broadband Services programme and a key contributor to Analysys Mason's primary research for the Consumer Services research practice. His areas of specialisation include fixed broadband strategy, tbundling and pricing of multi-play and convergence services, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research, and manages Analysys Mason's Connected Consumer Survey and Consumer smartphone analytics series of research.
Stephen Sale (Research Director) oversees Analysys Mason's consumer research and is also the lead analyst for the Future Comms research programme. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing operator strategies and forecasting fixed and mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.