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Market Research Report

Mobile Services in North America: Trends and Forecasts 2019-2024

Published by Analysys Mason Product code 600604
Published Content info 8 Slides
Delivery time: 1-2 business days
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Mobile Services in North America: Trends and Forecasts 2019-2024
Published: November 22, 2019 Content info: 8 Slides

"Mobile service revenue in North America will grow at a CAGR of 1.2% between 2019 and 2024, largely due to an increase in mobile handset data revenue."

The mobile service revenue in North America will continue to grow steadily between 2019 and 2024 because competitive pressures will ease. This report examines the key trends and drivers and provides a comprehensive mobile telecoms market forecast for North America. It also provides forecasts and country views for Canada and the USA.

This report provides:

  • a 5-year forecast of 118 mobile KPIs for North America (NA) and for two key countries: Canada and the USA
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for the two key countries
  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.


Countries modelled individuallyDetailed country commentary
  • Canada
  • USA
  • Canada
  • USA


Mobile connections
  • Handset, mobile broadband,1 IoT2
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service,3 retail
  • Prepaid, contract
  • Handset, mobile broadband,1IoT2
  • Handset voice, messaging, data
Mobile ARPU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

1Includes USB modem, and mid- and large-screen, though not handset-based data.

2M2M connections and revenue figures include mobile services only.

3Service revenue is the sum of retail and wholesale revenue.

Table of Contents

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: mobile data demand will drive telecoms revenue growth in most regions
  • 9. Regional trends
  • 10. The number of wireless IoT connections will increase from 85.9 million in 2018 to 402 million in 2024
  • 11. The number of 5G connections will grow rapidly once 5G handsets become more widely available and 5G network coverage grows
  • 12. Growth in the number of connections will be the main driver of revenue growth because mobile ARPU will remain largely constant
  • 13. Limited competition in the mobile segment will lead to slow but stable growth in mobile revenue during the forecast period
  • 14. Country level trends
  • 15. Canada: mobile ARPU growth will be limited due to increased competition in the postpaid segment
  • 16. USA: the potential merger between T Mobile and Sprint is creating a lot of uncertainty in the market and may lead to a decline in competition
  • 17. Forecast methodology and assumptions
  • 18. Our forecast model is supported by sound market knowledge
  • 19. Examples of forecast input drivers
  • 20. About the authors and Analysys Mason
  • 21. About the authors
  • 22. Analysys Mason's consulting and research are uniquely positioned
  • 23. Research from Analysys Mason
  • 24. Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms and pay TV retail revenue by type and total service revenue, North America, 2014 2024
  • Figure 2: Mobile service revenue in NA and the rest of the world, 2014 2024
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, North America, 2014 2024
  • Figure 4: Telecoms retail revenue and growth rate by service type, North America, 2014 2024
  • Figure 5: Mobile connections by type, North America (million), 2014 2024
  • Figure 6: Mobile connections by generation, North America (million), 2014 2024
  • Figure 7: Mobile ARPU by type, North America (USD per month), 2014 2024
  • Figure 8: Contract share of mobile connections (excluding IoT), North America, 2014 2024
  • Figure 9: Mobile data traffic per connection, North America (GB per month), 2014 2024
  • Figure 10: Mobile penetration by country, North America, 2014 2024
  • Figure 11: Mobile ARPU by country, North America, 2014 2024
  • Figure 12: Mobile ARPU, Canada (CAD per month), 2014 2024
  • Figure 13: Mobile connections by type, Canada (million), 2014 2024
  • Figure 14: Mobile ARPU, USA (USD per month), 2014 2024
  • Figure 15: Mobile connections by type, USA (million), 2014 2024
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