Market Research Report
SME Bundling Strategies for Operators: Building an ICT Portfolio for SMEs
|Published by||Analysys Mason||Product code||611723|
|Published||Content info||20 Slides
Delivery time: 1-2 business days
|SME Bundling Strategies for Operators: Building an ICT Portfolio for SMEs|
|Published: March 7, 2018||Content info: 20 Slides||
"Bundling ICT and traditional connectivity services provides a significant opportunity for operators to differentiate themselves and boost their SME portfolios."
Operators are in a unique position to sell ICT services with traditional connectivity, but are currently doing so with limited success. Operators will need to carefully select opportunities, form partnerships and make acquisitions to gain the necessary capabilities, and reform sales and support channels to be able to capitalise on this considerable opportunity.
LEVELS OF INTEREST FOR OPERATORS IN ICT SERVICES
Terry van Staden (Research Analyst) is a member of Analysys Mason's Enterprise and IoT research practice and is mainly focusing on enterprise research reports and associated commentaries. He is conducting research into telecoms operators' enterprise revenue in addition to a cost analysis of their various enterprise services. Prior to joining Analysys Mason, Terry studied his masters in economics under full scholarship in South Africa where his research papers won, or were nominated for, several national awards. He is a member of the Golden Key International Honour Society and the recipient of the Gold Duke of Edinburgh's Award.