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Market Research Report

SME Bundling Strategies for Operators: Building an ICT Portfolio for SMEs

Published by Analysys Mason Product code 611723
Published Content info 20 Slides
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SME Bundling Strategies for Operators: Building an ICT Portfolio for SMEs
Published: March 7, 2018 Content info: 20 Slides
Description

"Bundling ICT and traditional connectivity services provides a significant opportunity for operators to differentiate themselves and boost their SME portfolios."

Operators are in a unique position to sell ICT services with traditional connectivity, but are currently doing so with limited success. Operators will need to carefully select opportunities, form partnerships and make acquisitions to gain the necessary capabilities, and reform sales and support channels to be able to capitalise on this considerable opportunity.

This report answers the following questions:

  • What are the challenges hindering operators' potential in the ICT market?
  • What are the best methods for operators to use to overcome these challenges and penetrate the ICT market?
  • What are the best methods for selling these services alongside traditional connectivity?
  • What reforms to sales and support structures are needed for this transition to be effective?

Vendor profiles in this report include:

  • TDC
  • Telefónica
  • Vodafone

LEVELS OF INTEREST FOR OPERATORS IN ICT SERVICES

SAMPLE PAGES

About the author:

Terry van Staden (Research Analyst) is a member of Analysys Mason's Enterprise and IoT research practice and is mainly focusing on enterprise research reports and associated commentaries. He is conducting research into telecoms operators' enterprise revenue in addition to a cost analysis of their various enterprise services. Prior to joining Analysys Mason, Terry studied his masters in economics under full scholarship in South Africa where his research papers won, or were nominated for, several national awards. He is a member of the Golden Key International Honour Society and the recipient of the Gold Duke of Edinburgh's Award.

Table of Contents

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • REPORT OVERVIEW
  • PRODUCT SELECTION
  • ACQUISITIONS AND PARTNERSHIPS
  • SALES AND SUPPORT STRATEGIES
  • APPENDIX: OPERATOR CASE STUDIES
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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