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Market Research Report

OTT Linear Services: How Pay-TV Providers can Turn Increased Competition Into an Opportunity

Published by Analysys Mason Product code 654211
Published Content info 6 Slides
Delivery time: 1-2 business days
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OTT Linear Services: How Pay-TV Providers can Turn Increased Competition Into an Opportunity
Published: June 18, 2018 Content info: 6 Slides
Description

"Traditional pay-TV providers and operators have three main ways of addressing the OTT threat."

Live TV content is being made available on over-the-top (OTT) platforms at a rapid pace; OTT linear services now directly compete with traditional pay-TV services. Pay-TV providers can counter this move by competing, collaborating or launching their own OTT linear services.

This report provides:

  • recommendations for traditional pay-TV operators looking to fend off OTT competitors
  • a discussion of the advantages and disadvantages of the three proposed strategies
  • an appendix with examples of each approach discussed.
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