Market Research Report
Marketing Telecoms Services to Households
|Published by||Analysys Mason||Product code||673533|
|Published||Content info||7 Slides
Delivery time: 1-2 business days
|Marketing Telecoms Services to Households|
|Published: July 31, 2018||Content info: 7 Slides||
"Marketing telecoms services to households brings different challenges, as operators have to provide a wider range of services that satisfies a greater number of users."
The growing integration of fixed and mobile telecoms markets has enabled operators to increasingly base their propositions on targeting the household rather than the individual. This report analyses three potential strategies of household-focused marketing: multi-SIM offers, parental controls and security, and video.