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Market Research Report

Operator Strategies for Delivering High-quality Live OTT TV Services

Published by Analysys Mason Product code 697724
Published Content info 34 Slides
Delivery time: 1-2 business days
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Operator Strategies for Delivering High-quality Live OTT TV Services
Published: September 11, 2018 Content info: 34 Slides

"Pay-TV providers that want to turn the linear OTT threat into an opportunity must address the main QoE challenges such as scalability, reliability and latency."

Linear OTT is a high-growth area of video services spend, but OTT delivery of linear TV content presents unique quality of service/quality of experience (QoS/QoE) issues. Operators and vendors must collaborate on solutions that support optimisation and automation across all delivery networks in order to successfully deliver linear OTT services.

This report examines how pay-TV providers can deliver high-quality live OTT TV streaming services to defend and grow their live TV propositions.

In this report, we answer the following questions.

  • What are the main strategies available to pay-TV operators for turning the live OTT threat into an opportunity?
  • How can pay-TV providers replicate the traditional TV QoE in live OTT? Which of the main challenges need to be addressed urgently?
  • What are the most-important content delivery network (CDN)/optimisation strategies and technologies that pay-TV providers can adopt to improve QoE/QoS?
  • How can mobile operators manage the negative impact of live OTT in mobile networks?
  • Which are the key CDN, video optimisation and video processing vendors that are providing solutions for high-quality linear OTT TV?

Key issues that pay-TV providers need to
consider to address linear OTT TV competition


About the author:

Gorkem Yigit (Senior Analyst) is the lead analyst for the Video and Identity Platforms programme and a contributor to the Digital Infrastructure Strategiesand Network Automation and Orchestration programmes, focusing on producing market share, forecast and research collateral. He started his career in the telecoms industry with a graduate role at a leading telecoms operator, before joining Analysys Mason in late 2013. He has published research on NFV/SDN services business cases, identity management in the digital economy, and has been a key part of major consulting projects including Telco Cloud Index and IPTV/OTT procurement. He holds a cum laude MSc degree in Economics and Management of Innovation and Technology from Bocconi University (Milan, Italy).

Table of Contents

Table of Contents

  • Executive summary
  • Analysis and recommendations
  • Linear OTT service strategies for pay-TVproviders
  • Managing QoE/QoS at scale
  • Reducing live OTT latency for improved experience
  • Appendix
  • About the author and Analysys Mason
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