Market Research Report
Digital Experience in the Middle East and Africa: operators that design digital customer journeys will have a first-mover advantage
|Published by||Analysys Mason||Product code||753436|
|Published||Content info||10 Slides
Delivery time: 1-2 business days
|Digital Experience in the Middle East and Africa: operators that design digital customer journeys will have a first-mover advantage|
|Published: December 6, 2018||Content info: 10 Slides||
"Operators that are proactively delivering a digital experience to customers are able to set local experience benchmarks as digital natives have yet to enter these markets."
Analysys Mason's Digital eXperience Index (DXi) helps operators to benchmark themselves against industry best practices. This report assesses 17 operators across countries in the Middle East and Africa (MEA). It shares findings and learnings on their progress in delivering engagement functionality to consumers across digital channels. Furthermore, it shares recommendations on customer journey management and on how to increase the adoption of self-service channels.