Market Research Report
Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA
|Published by||Analysys Mason||Product code||770550|
|Published||Content info||8 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA|
|Published: January 15, 2019||Content info: 8 Slides||
"Older cohorts are driving the penetration growth in the OTT communication and social media market."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and social media services.
The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.