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Market Research Report

GDPR: Customer Consent Provides Operators with an Opportunity for Data Monetisation

Published by Analysys Mason Product code 780585
Published Content info 7 Slides
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GDPR: Customer Consent Provides Operators with an Opportunity for Data Monetisation
Published: January 29, 2019 Content info: 7 Slides
Description

"CSPs should view GDPR as an opportunity for the external monetisation of customer data, not a barrier to it."

The EU General Data Protection Regulation (GDPR) was introduced on 25 May 2018. Since then, many operators have delayed external data monetisation over fears that the regulation would make it difficult to implement, or that they would be exposed to additional unwanted regulatory risks. Analysys Mason views GDPR as an opportunity for operators to be able to monetise customer data with clarity and certainty, provided that the correct processes and tools are used.

This report:

  • provides recommendations for communications service providers (CSPs) and vendors about how to get the most from the implementation of GDPR, not just in terms of fulfilling the regulations but also in terms of taking advantage of the new clarity that it provides
  • looks at why GDPR is affecting countries outside the EU
  • provides information about the increasing regulations regarding customer data and the rights that individuals have
  • suggests that CSPs must change their strategies to ensure that money spent on conforming to GDPR can be recouped through external monetisation.

Author

Justin van der Lande

Justin is a Principal Analyst for Analysys Mason and leads the AI and Analytics research programme, which is part of Analysys Mason's Telecoms Software and Networks research stream. He specialises in business intelligence and analytics tools, which are used in all telecoms business processes and systems. In addition, Justin provides technical expertise for Analysys Mason in consultancy and bespoke large-scale custom research projects. He has more than 20 years' experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales.

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