Market Research Report
Connected Consumer Survey 2018: Mobile Customer Satisfaction in the Middle East and North Africa
|Published by||Analysys Mason||Product code||809120|
|Published||Content info||17 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2018: Mobile Customer Satisfaction in the Middle East and North Africa|
|Published: March 5, 2019||Content info: 17 Slides||
"Customers in the Middle East and North Africa that are intending to make changes to their mobile plan are looking for lower prices, better perceived value and larger data allowances in their next tariff."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on the drivers of customer satisfaction and churn in consumer mobile services. The survey was conducted in association with On Device Research.
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 4500 respondents in the region.