Market Research Report
Connected Consumer Survey 2018: TV and Video Services in Europe and the USA
|Published by||Analysys Mason||Product code||809122|
|Published||Content info||16 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2018: TV and Video Services in Europe and the USA|
|Published: March 4, 2019||Content info: 16 Slides||
"Subscribers' intention to churn has increased in successive years; almost one in five pay-TV customers intended to churn, or to give up pay-TV services altogether in 2018."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV, and the increasing diversity of services and devices used.
The research was conducted between July and September 2018. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 8000 respondents.