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Market Research Report

Connected Consumer Survey 2018: OTT Services in Emerging Asia-Pacific

Published by Analysys Mason Product code 809123
Published Content info 7 Slides
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Connected Consumer Survey 2018: OTT Services in Emerging Asia-Pacific
Published: February 28, 2019 Content info: 7 Slides
Description

"Data usage constraints are the highest barrier to VoIP adoption; operators can monetise the unmet VoIP demand while managing the transition from native voice to OTT services."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia-Pacific. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.

THIS REPORT:

  • identifies which communications apps are used most in emerging Asia-Pacific
  • highlights the pockets of growth that remain in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance the use of OTT communications with that of traditional services
  • identifies which paid-for online video services are the most popular in emerging Asia-Pacific
  • discusses the ways in which consumers balance the use of paid-for online video services with that of pay TV and free-to-air video services.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in emerging Asia-Pacific. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

Table of Contents

Table of Contents

  • Executive summary
  • OTT communication and paid-for online video services
  • Methodology and panel information
  • About the author and Analysys Mason
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