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Market Research Report

5G launch in South Korea: lessons for other operators worldwide

Published by Analysys Mason Product code 858137
Published Content info 12 Slides
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5G launch in South Korea: lessons for other operators worldwide
Published: June 5, 2019 Content info: 12 Slides
Description

"In order for operators to be successful with 5G, their offers will have to combine attractive tariffs with the right devices, value-added services and content, and be supported by a widely available network."

Operators around the world are under pressure to invest in 5G, but they are unsure if they will be able to obtain a return on their investment. The majority of operators are likely to launch 5G networks in the next few years, so they should therefore consider which commercial and technology strategies to implement as soon as possible.

This report provides:

  • an overview of the strategies used by KT, LGU+ and SK Telecom for the launch of 5G
  • an analysis of the implications for other operators worldwide including a discussion of 5G go-to-market strategies, plans and pricing, devices and their financing, content and value-added services bundling and network and technology strategies.

Author

Rémy Pascal

Rémy joined Analysys Mason's Asia--Pacific research team in August 2018 and is based in the Singapore office. He also contributes to other research programmes including those in the Consumer Services research practice.

Rémy has more than 8 years of experience in the telecoms and ICT sectors. Before joining Analysys Mason, Rémy worked in various market intelligence positions at Samsung Electronics' Networks Business in South Korea, Orange in France and the French Trade Commission in South Korea and Taiwan.

Rémy holds a master's degree in management from Rouen Business School in France.

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