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Market Research Report

Exploring e-sports: Opportunities for Operators and Pay-TV Providers

Published by Analysys Mason Product code 879204
Published Content info 10 Slides
Delivery time: 1-2 business days
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Exploring e-sports: Opportunities for Operators and Pay-TV Providers
Published: July 2, 2019 Content info: 10 Slides

"To succeed in e-sports and maximise engagement, operators and pay-TV providers should carefully tailor their plans and ensure that they are able to offer attractive and exclusive content in the right formats."

E-sports engagement is high among younger users that may not engage with traditional pay-TV services. E-sports may not have the mass-market appeal of live-action sport, but the genre fits well with pay-TV providers' aims to make TV services more interactive and engaging. Many pay-TV providers and operators should consider offering e-sport services.

This report provides:

  • recommendations for operators and pay-TV providers on strategies to distribute e-sports content
  • insight into how to differentiate from existing online platforms, the relationship with publishers and ways to maximise the potential benefits associated with the e-sports opportunity
  • an overview of existing e-sports initiatives by operators and pay-TV providers including the distribution of channels dedicated to e-sports as well as e-sports programmes on traditional sports channels.


Martin Scott

Martin co-ordinates Analysys Mason's research initiatives related to media and TV. He manages the Video Strategies research programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer Survey and Consumer smartphone usage series of research. His primary areas of specialisation include telco TV strategy, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research.

Martin has advised a range of major service providers, vendors, investment firms and consultancies on different aspects of TV strategy, convergence, access, service and pricing, consumer demand for present and next-generation services, and the business case for VAS, such as music subscription services. Martin worked in the British civil service before joining Analysys Mason. He has a Master's degree in Mathematics from Oxford University.

Rémy Pascal

Rémy joined Analysys Mason's Asia-Pacific research team in August 2018 and is based in the Singapore office. He also contributes to other research programmes including those in the Consumer Services research practice.

Rémy has more than 8 years of experience in the telecoms and ICT sectors. Before joining Analysys Mason, Rémy worked in various market intelligence positions at Samsung Electronics' Networks Business in South Korea, Orange in France and the French Trade Commission in South Korea and Taiwan.

Rémy holds a master's degree in management from Rouen Business School in France.

Giulio Sinibaldi

Giulio is a key contributor to Analysys Mason's Consumer Services and Digital Economy research practices. He is interested in mobile strategies, over-the-top (OTT) platforms, Internet regulation and consumer behaviour, and his skillset includes quantitative forecast modelling and big data analytics. Giulio holds a BSc and an MSc in Economics from Bocconi University.

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