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Market Research Report

Operator Strategies for Maximising Partnerships with Value-added Service Providers

Published by Analysys Mason Product code 891098
Published Content info 19 Slides
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Operator Strategies for Maximising Partnerships with Value-added Service Providers
Published: July 19, 2019 Content info: 19 Slides

"Operators should go beyond basic marketing agreements, look into new areas and take advantage of 5G to maximise their partnerships with value-added service providers."

The provision of third-party video and music services by operators has become commonplace, and as such, only offers limited differentiation. In this report, we examine how operators can build more-sophisticated agreements with third-party service providers, we look at new prospects in music, gaming, e-sports and in-car entertainment and we explore how operators can take advantage of the new possibilities enabled by 5G.

In this report, we answer the following questions.

  • Where and how can operators and third parties build partnerships?
  • What are the benefits for operators of partnering with third parties to provide value-added services (VAS)?
  • What are the different types of partnerships that operators can form?



About the author:

Rémy Pascal (Senior Analyst) joined Analysys Mason's Asia-Pacific research team in August 2018 and is based in the Singapore office. He alsocontributes to other research programmes including those in the Consumer Services research practice. Rémy has more than 8 years of experience in the telecoms and ICT sectors. Before joining Analysys Mason, Rémy worked in various market intelligence positions at Samsung Electronics' Networks Business in South Korea, Orange in France and the French Trade Commission in South Korea and Taiwan. Rémy holds a master's degree in management from Rouen Business School in France.

Table of Contents

Table of Contents

  • Executive summary
  • Research overview
  • Developing existing partnerships
  • Exploring new value-added services
  • Taking advantage of 5G for new services and capabilities
  • About the author and Analysys Mason
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