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Market Research Report

Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe

Published by Analysys Mason Product code 900736
Published Content info 20 Slides
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Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe
Published: August 2, 2019 Content info: 20 Slides
Description

"Customers on FMC plans have a lower intention to churn from their broadband service than their non-FMC counterparts, but mobile churn intention is generally unaffected by bundling."

This report focuses on the results of Analysys Mason's Connected Consumer Survey ’ that relate to the presence of fixed-mobile convergence (FMC) in Europe. It provides insight into the penetration of FMC, market structure, bundle composition and the effects of FMC on churn and NPS in seven European countries.

This report provides:

  • a breakdown of FMC penetration at an operator and market level, and the potential addressable market for operators
  • insights into the composition of FMC packages and analysis of the FMC customer base, including demographic and spend analysis
  • analysis of the intention to churn and NPS for several large operators, and an extended discussion of the drivers of customer satisfaction.

SURVEY DATA COVERAGE:

The fieldwork was conducted between July and September 2018. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 7000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK
Table of Contents

Table of Contents

  • Executive summary
  • FMC service penetration
  • Customer satisfaction and churn
  • Methodology and panel information
  • About the author and Analysys Mason
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