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Market Research Report

Fixed Broadband Operator Home Wi-Fi Strategies: Case Studies and Analysis

Published by Analysys Mason Product code 905851
Published Content info 24 Slides
Delivery time: 1-2 business days
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Fixed Broadband Operator Home Wi-Fi Strategies: Case Studies and Analysis
Published: August 6, 2019 Content info: 24 Slides
Description

"Fixed broadband operators have the opportunity to take a bold approach in the home Wi-Fi segment and use it as an important differentiator for their core offerings."

Fixed broadband operators are taking an increasingly active role in the home Wi-Fi market. This report evaluates the best ways for fixed broadband operators to benefit from being active in the home Wi-Fi space.

The report provides:

  • an assessment of the different approaches that fixed broadband operators are using to address the home Wi-Fi segment
  • an overview of the results of different operators' home Wi-Fi strategies
  • a summary of how fixed broadband operators can use home Wi-Fi to differentiate their offers
  • an outline of the potential revenue benefit from a well-crafted home Wi-Fi strategy
  • recommendations for operators.

Case studies featured in this report:

  • BT
  • Comcast
  • Orange
  • PLDT
  • Telekom Deutschland
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